I recently read an article in Campaign Magazine that was titled: 'I’m sure Shakespeare would have loved 360-degree video'. The article gave an insight into the growth and significance of immersive video, including virtual reality (VR) and augmented reality (AR) in brand marketing. So, what are immersive experiences such as VR and AR and how are they different? Virtual Reality Virtual reality (VR) is the creation of an artificial digitally simulated environment. It places the