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August 23, 2017

Earlier this week reported that a Tesla customer complained on Twitter and within 30 minutes Elon Musk the CEO of Tesla personally responded with a promise to fix the problem. The value to Tesla for delivering excellent customer service in the form of a personalised and timely response to direct customer feedback with a commitment to offer resolution is a clear signal  to all businesses, whatever the size, that there is a tangible value in learning and investing in how to use social media to engage w...

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