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September 19, 2017

I recently read an article in Campaign Magazine that was titled: 'I’m sure Shakespeare would have loved 360-degree video'. The article gave an insight into the growth and significance of immersive video, including virtual reality (VR) and augmented reality (AR) in brand marketing.

So, what are immersive experiences such as VR and AR and how are they different?

Virtual Reality

Virtual reality (VR) is the creation of an artificial digitally simulated environment. It places the individual within the environment and oft...

August 23, 2017

Earlier this week Inc.com reported that a Tesla customer complained on Twitter and within 30 minutes Elon Musk the CEO of Tesla personally responded with a promise to fix the problem. The value to Tesla for delivering excellent customer service in the form of a personalised and timely response to direct customer feedback with a commitment to offer resolution is a clear signal  to all businesses, whatever the size, that there is a tangible value in learning and investing in how to use social media to engage w...

August 23, 2017

For many years Artificial Intelligence or AI has captured our imagination with its commercial possibilities as well as apocalyptic dangers.

In recent days a very public disagreement about the future of AI has emerged between Elon Musk and Mark Zuckerberg. On one side 116 robotic experts including Elon Musk and Google Deepmind co-founder Mustafa Suleyman signed a letter to the United Nations calling for strict oversight over "autonomous weapons" to both prevent a new arms-race and ensure that there...

July 12, 2017

Danny Bowes is lead singer and manager of Thunder, a 70’s influenced, blues-based rock band. The band has been making music for 28 years, reaching the top ten with four albums during that time. As a band with an audience that gets older as they do, it's somewhat surprising that their most recent album reached number three in the charts. From his London office, Danny Bowes reveals the secret to Thunder's long-term success. 

Recently Thunder toured Australia with their newest Album 'Rip It Up'. They love performing...

June 27, 2017

Located prominently on the Greenwich peninsula, South-East London is The O2 formerly known as the Millennium Dome. Originally built as the venue to hold the Millennium Experience, an exhibition designed to celebrate the turning of the third millennium opened to the public in January 2000. Unfortunately, the “Dome” and its exhibition was the subject of considerable political controversy as it failed to attract the number of visitors anticipated, and experienced recurring financial problems. According to The Guardi...

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